What is monday.com?

Monday.com is a customisable work-management platform that can operate on computer and mobile devices. Its offers seamless work management across all business departments. The results are efficiency, coordination, collaboration and easy management.

The Journey from Inception to Date

The platform was started in 2012 by Eran Kampf, Roy Mann and Eran Zinman. It started as Dapulse, getting $1.5 million in seed funding in August 2012. However, they had to wait until 2014 to launch the platform.

With time, the company attracted venture capital firms, including Genesis Partners, Entrée Capital, Insight Venture Partners and Stripes Group. Dapulse rebranded to Monday.com in November 2017 and has grown the brand to where it is.

Throughout its development, Monday.com improved its systems based on the evolving work environment. It offered a simplified way to manage teams while opening up the business model to people within the system. The outcome is team productivity, transparent work culture and greater team engagement.

As of July 2019, Monday.com was valued at $1.9 billion, officially making it a Unicorn. The company reported a jump in its customer base, recording over 200 companies and 1277,000 customers.

Monday.com’s efforts didn’t go unnoticed; winning the 2020 Webby Award for business excellence under the Apps, Mobile and Voice category. The company went public on 10th June 2021.

Monday.com Business Model

The platform offers end-to-end project and business management, linking all vital departments to the centre. From project management to marketing, sales, HR, operations and creative design, everyone within the company is connected.

Every task done by team members fits into the system where anyone with permission within the process map can access.

Each member in the team does their part and passes the button to the next within the process. The outcome is a product of team synergy; developing products using the different talents in a business setting.

At the management level, decision-makers can use data from the project or business to analyse and make informed decisions. Monday.com offers a central place where every resource in the organisation derives their operational process. They are cogs in a business process and must fulfil their mandate to complete the project, task or product.

Its Target Audience

Monday.com was built for companies, whether large corporations or small entities. As long as the company has an operations department, Monday.com will be essential to help manage the experience.

It manages the whole employee experience from the time they get into the company (Monday.com HR) to the time they finish a task (marketing, research and development or sales). Monday.com tracks every employee’s input and its relationship with the company’s goal.

The platform also targets projects, big or small. Monday.com Projects helps managers plan and execute based on their deliverables. For every process, there are resources (capital and human).

With Monday.com project, the project manager can follow the workflow and realign where necessary. It also allows collaborations and maps the deliverables for analysis and decision making.

Monday.com’s Products

Monday.com Marketer

It manages and collaborates on marketing campaigns and creative projects for practical experiences.

Monday.com Sales CRM

Tracks and manages sales patterns and cycles. Focus areas include customer data and patterns, which help in sales prediction.

Monday.com Projects

Helps to plan and execute projects, which aids in getting the intended outcome faster. If there are other plug-in factors, you can also collaborate for a better outcome.

Monday.com Dev

It helps build workflows, processes and M&E pointers across programs, product designs and research and development.

Efficient use of the above products helps solve the following operational issues

• Human Resources
• Sales
• Information Technology
• Constructions
• Project Management
• Operations
• Marketing

Competitors

Microsoft Project Online
Zoho Projects
Workfront
Smartsheets
Wrike
ServiceNow Strategic Portfolio Management

Why Monday.com Stands Out

It brings together various operations functions under one roof, making it a one-stop-shop for operations management.

They partner with reputable companies like Automation Consultants that help guide users through monday.com setup and learn their system.

Has 24-hour customer support services. In effect, the turnaround response time is 2 hours, which is among the leading timelines in its category.

It is among the most decorated platforms in software development. Monday.com has won the best software in relationship and value, shortlisted by Capterra in over 8 software categories and is a market leader in over 18 categories.