LinkedIn Prospecting

LinkedIn is a powerful tool for finding new leads, but it can be hard for new users to navigate the site.
According to Oneshot.ai, to make the most of LinkedIn, you should focus on getting leads and building your network. In this article, you’ll learn how to prospect on LinkedIn and how to build your network.

How to Optimize your LinkedIn Prospecting

The first thing you should do is think about improving your profile and getting the most out of LinkedIn. Your profile should be your digital sales pitch to attract potential customers or new prospects in your field.
LinkedIn is a vast social media network filled with people looking for a particular set of expertise. You must reach your target audience with a unique value proposition that only you can deliver.

Do not think of LinkedIn as a resume think of it as a sales pitch. Your profile is your brand, and you need to stand out because we are in a competitive business market.

You need to optimize your Tagline and your summary to get the best out of your LinkedIn profile. The Tagline is your hook that represents what you are all about in 120 characters.
Your summary is your social proof, and the best way to handle a summary is to start with a quote that will help establish yourself as a leader in your niche. End your summary with a call to action, enabling your target audience to respond to your profile and let them know what you can do for them.

How to Use Linkedin for Prospecting

Prospecting is a sales process that involves finding new customers, and LinkedIn provides you with a platform for executing your social selling.

It is a way of life for people who do social selling on the platform, and most of them have mastered the art of prospecting hence becoming their way of life.

The first step would be to look at the sidebar and the people who viewed your profile. These people could be your best customers because they show interest in what you have.

The notifications tab will show you how your new connections are progressing. The jobs they get as a result of the new job increase their chances of reaching out to more people. You can also use this technique to check your competitor’s connections. While perusing your competitor’s connections, you can choose which ones match your product and connect with them.

Scroll down to the skills section and check out who endorsed them. You can get to see more people with different needs and choose to connect with them. Another way of prospecting on LinkedIn is by using the alumni search tool and connecting with the people you attended the school with. It will be easing to sell your products to people with shared experiences.

Check who commented on your posts, engage them further, and browse users who interacted with your posts. Also, looking at the followers’ tab, you need to check out your new followers and learn which products they need from you.

How to Filter Your Prospects on Linkedin

Filtering your prospects will enable you to narrow down on the clients that could buy and use your products. You can use advanced search filters to narrow down your prospects. The advanced search filter is at the top of the search page, and the search features available are location, connection degrees and current companies.

If you want to look at all the filters, there is an “All filters link” on the desktop model. LinkedIn has also outlined relevant matches from various categories, which helps you build a database of your best prospects, leading to connecting and building relationships.

There are several filters on the LinkedIn account, but free profiles are limited to the number of saved searches per month. The sales navigator provides only 15 searches which means f you are using a free account, you have to be careful in your approach and who you search for.

If you upgrade your account, you receive other features such as the sales navigator advanced searches.

Among the filters for the upgraded account are:

• Company size.
• Seniority Level.
• Groups.
• Years of Experience.
• Function.

Once you upgrade, it adds more power to your searches, and it gives you a real insight into what your prospects want from your products.